JUDYDOLL / SHOPEE ADS

Daily Ads by Type Dashboard

Online dashboard · Source changes appear after publishing from the source computer.

Current Period StartCurrent Period End名称（shop_key）广告类型广告类型搜索

Comparison PeriodComparison Period StartComparison Period End

Daily Performance Trends

Solid: Current Period · Dashed: Comparison Period (Aligned by Day Number)

Each metric has its own vertical axis. Hover over a point to see its date and value. Missing records or zero denominators leave gaps in the curve.

Performance by Ad Type

Metric Definitions and Source Files

SPEND = metric_cost；GMV = metric_broad_gmv；Clicks = metric_click；Orders = metric_broad_order；CVR = Orders / Clicks；ROI = GMV / SPEND。所有比率使用筛选后总分子除以总分母，不取行比率平均。

环比 = 当前值 / 对比值 − 1。上涨为红色▲，下降为绿色▼，方向不代表好坏。Zero baseline且当前非0时无法计算百分比，显示“Zero baseline”；无记录显示“无数据”。日期取report_date；类型取ad_type；名称取shop_key。仅使用指定Google工作表；与本地商品数据分页面呈现，不叠加。类型表保留两期组合并集。

金额沿用本币，不换汇。不同地区店铺的本币金额应分别查看。订单采用metric_broad_order，重新计算CVR。读取失败文件不计入指标，在页面上方显示。